GEO

Generative Engine Optimisation (GEO) is the process of optimising content so it can be cited, surfaced, and recommended by generative AI systems like ChatGPT, Perplexity, and Gemini. Unlike traditional SEO, GEO aims to create authoritative, trustworthy, and context rich content that AI provides in its answers.

Here there are guides, insights, and strategies to help you adapt to this new era of search, boost visibility and gain access growth opportunities.